povs Documentation
Bring in POVs grounded in your real customers, or describe anyone, and see your work through their eyes before it ships.
povs is a desktop app for getting your customers’ points of view on your work before they see it. Press ⇧⌘PCtrl Shift P on anything on your screen and your POVs look at it the way those people would: what they notice, what they miss, where they stop. Then you ask them why.
Everything starts with a POV. Each one is a person with a role, and you choose where they come from: your own customer evidence, a brief, or nothing at all.
What POVs do
LookPress the shortcut on a page, a design, a build on localhost or an app. They look at it and react.AskAsk them why. They answer from what they saw, and look again when the question is about the page.WatchAds, TikToks, Reels, demos. They watch, react at the moments that mattered, and say where they stopped.UseNextThey use your product in their own browsers, across screens. Coming next.
| Works on | Best for | |
|---|---|---|
| Look | Anything on your screen | Pages, designs, screenshots, builds, apps |
| Ask | Their reaction | Finding out why, and what would change their mind |
| Watch | Anything that plays | Ads, short videos, demos, animations |
| Use | Your product, in their own browsers | Onboarding and flows across screens (coming next) |
Where POVs come from
- Grounded in your customers. Built from your reviews, interviews, sales calls, surveys and support conversations.
- Created from your brief. Describe someone in a sentence or two.
- Fresh perspective. No context at all, like someone seeing your work for the first time.
Get started
- Download povs for Mac or Windows and sign in.
- Bring in POVs. Ground them in your customers, describe them, or start fresh.
- Press ⇧⌘PCtrl Shift P on what you want looked at, and watch them look.
- Ask why. Every reaction can be questioned. Change the work, show them again.
The full walkthrough is in Getting Started.
Platform availability
| Platform | Status |
|---|---|
| macOS | Desktop app |
| Windows | Desktop app |
| Phones and tablets | Not supported. The website can email you the download link for later. |
| Linux | Not supported |
Pricing
7-day free trial, then $29.99/mo.