Sarah · Customer
Grounded in
- 1,204 reviews
- 23 interviews
- 418 support conversations
Strong on price, trust · Thin on onboarding
I get what it is. I don’t get why I’d switch.
Product
Bring your customers into the work
before the work reaches them.
POVs are people grounded in what your customers actually say, or anyone you describe. Press a shortcut on anything you’re making: they look, react, and answer your questions in seconds.
povs is a desktop app for Mac and Windows. Open this page on your computer to download it.
7-day free trial · then $29.99/mo
01Look
Press ⇧⌘PCtrl Shift P on anything. They look.
Different people notice different things.
Websites, Figma, localhost, apps, images, video: anything on your screen. Bring your own customer evidence, define who you want, or start fresh.
Sarah· Customer
I get what it is. I don’t get why I’d switch from the coffee I already buy.
Noticed “every two weeks”
Alex· Skeptic
“Roasted the day it ships”, says who? There isn’t a single review on the page.
Noticed “roasted the day it ships”
Tom· Power user
Went straight for Start. Then saw $18 a bag and stopped to think.
Noticed Start for $18
Watch again
02Ask
Then ask them why.
They answer from what they saw, and they won’t be talked round.
- A Explain
Ask why.
She explains from what she saw, not from what you meant. Her reaction is where the conversation starts.
- B Inspect
Ask about anything on screen.
She goes back into the View and looks again before she answers, so you can see what she means.
- C Holds
She won’t be talked round.
You can understand a POV. You can’t argue it into liking your work: a new opinion needs a new look.
- D Kept
Show her the next screen.
Add a View and her understanding moves on. What she said about the first one stays exactly as it was.
03Watch
They watch, too.
And they tell you where you lost them.
TikToks, Reels, ads, demos, animations: anything that plays on your screen. Sarah watches it the way she would, then shows you the moments that mattered and where she’d have stopped.
Your coffee is weeks old.
stopped here
00:0000:22
Sarah · CustomerGrounded in 1,204 reviews · 23 interviews
Watched 18s of 22s
Stopped at 00:18, right before the offer.
A beautiful start, then it turned into a list of claims before it told me why I’d want it.
At the moments they were about, given after watching (not live).
Grounded
POVs aren’t answers from nowhere.
You choose whose view you get.
A chat box answers whatever you ask. A POV is someone: they look before they speak, keep their first reaction, and can know your customers. Bring in reviews, interviews, sales calls, surveys and support conversations, and a POV speaks from what your customers actually say. Or describe anyone in a sentence. Or start with no context at all.
Same screen, same question: “Would you sign up?” Three different reads.
David · CFO
Created from your brief
“Signs off every subscription and asks what it replaces.”
$18 every two weeks is $468 a year. It never says what that replaces.
Tom · Power user
Fresh perspective
No company context
I went straight for Start. Then $18 a bag made me stop.
Bring your own customer evidence. Try it free for 7 days →Try it free for 7 days →
04UseComing next
Soon they won’t just look.
Each POV gets a browser and uses your product.
Onboarding, sign-up, checkout: they go through it at their own pace, and you see where each of them gave up.
How do you make coffee?
How do you make coffee?
How do you make coffee?
Until then, + Add view walks a POV through a flow screen by screen.
One set of POVs.
Everywhere you work.
Your POVs, their Tests and your customer evidence live in one place. Open them wherever the work is.
Sarah · CustomerGrounded in 1,204 reviews · 23 interviews
Desktop appMac · Windows
Anything on your screen. Sarah looks at your Figma frame, your localhost build, your ad.
Chrome ExtensionComing soon
The page you’re already on. Sarah reviews it without you leaving the tab.
Web appComing soon
Your Tests, POVs and Sources from any browser. Share a Test, and your team asks Sarah more.
AI integrationsMCP · Coming soon
In the AI tools you already use: “Ask Sarah whether this headline fixes what confused her last time.”
Same POVs. Same Tests. Same customer context.
Everything they learn lives here.
Your POVs, every Test and every answer, in one place. On your desktop now, in your browser soon.
What they thought
Philip, Maya, Noah and Jake are POVs too. They looked at the homepage the way a founder, a growth lead, a product manager and a designer would.
Philip · Founder
I’d put every launch in front of this first. What I want to see is a POV grounded in my own customers.
Jake · Designer
I want to know what people notice while the design is still easy to change.
Maya · Growth
I’d rather find where an ad loses people before paying to distribute it. I’d want to see it on one of mine first.
Noah · Product
I want five users breaking onboarding before real ones do. That part is coming next, and I’ll be first in line.
Now get your customers’ POVs.
povs is a desktop app for Mac and Windows. Open this page on your computer to download it.
7-day free trial · then $29.99/mo